Information War Fare
Shaping Repute and Fashioning the Desired Brand Image
Dr. Chris Galloway, who is a communication expert, delivered a talk to students at Namal College to enhance their understanding of the effects of information. Particularly he talked about information warfare and how information can be used for shaping repute and for fashioning the desired brand image. He talked about how misguided information creates rifts in public opinion and destroys credibility. Dr. Galloway also met faculty and staff at Namal to explain about his research interests.